If you know someone in waste disposal, they'll tell you that their worst nightmare is the day after Christmas, when they have to find ways to clear up tons of wrapping paper and foil. Use-once-and-throw-away gift wrapping is heartbreaking; such beautiful things shouldn't have to be torn and thrown away.

Here's one nice alternative: Re-usable gift bags. If you run a gift store, putting your logo on environmentally friendly gift bags gifting or re-use is a great branding ploy. 70% of the most lucrative market segments now report considering environmental impact when choosing a brand or a store. And the numbers are growing.