But, in bringing pleasure to the hearts of those we care for, do we sometimes overlook the impact of our generosity on our environment? If you know someone in waste disposal, they'll tell you that their worst nightmare is the day after Christmas, when they have to find ways to clear up tons of wrapping paper and foil. Use-once-and-throw-away gift wrapping is heartbreaking; such beautiful things shouldn't have to be torn and thrown away.

Here's one nice alternative: Re-usable gift bags. If you run a retail shop, putting your logo on an environmentally friendly bag for gifting or re-use is a great branding ploy.